Media Centre

Clinical trials can be thought of as living, breathing systems – intricate networks of patients, caregivers, investigators, site staff and sponsors working towards a shared ambition: advancing medical research. And like any complex organism, a trial relies on something vital coursing through it: its lifeblood.

For years, Public Relations has shaped what people read, believe and repeat. Now it’s doing the same thing for machines. Siobhan Dooley, Senior Account Director in Public Relations, examines what this shift means for the future of PR.

Social listening across X, Reddit, Facebook and major online publications reveals the trends that will shape the year ahead - beyond Wall Street.

Reddit has become a go-to space for peer-led health dialogue. Emma Robertson, Associate Planning Director, Social Media, explains why health and pharma brands should not overlook it as a strategic opportunity.

From quantum physics, ultrasonics, and antimicrobial resistance to algal innovation, music, and seismics, join Stuart Collins, Copy Supervisor at Langland for a look inside the Royal Society's Summer Science Exhibition.

Director in Public Relations & Engagement, Elizabeth Mercer, explores the impact of generative search and AI summarisers on the way consumers discover and engage with content - and what it means for communications strategies.