Thought leadership

At Langland, we don’t just appreciate individuality – we encourage it. Our work is the creation of many unique perspectives, coming together to create something greater than the sum of its parts.

Don’t take our word for it – take a look at the ideas, perspectives and expert thought leadership of the many minds of Langland.

As the information landscape changes, so must Medical Affairs

May 26, 2026

As the information landscape changes, so must Medical Affairs

Over 500 Medical Affairs professionals from around the world arrived in Zurich, Switzerland, for the annual Medical Affairs Professional Society (MAPS) EMEA meeting on 17–19 May 2026. One of the strongest recurring themes was the increasing complexity of Medical Affairs’ role in communicating its science and how the environment it operates in is rapidly evolving.

As the information landscape changes, so must Medical Affairs

As the information landscape changes, so must Medical Affairs

Over 500 Medical Affairs professionals from around the world arrived in Zurich, Switzerland, for the annual Medical Affairs Professional Society (MAPS) EMEA meeting on 17–19 May 2026. One of the strongest recurring themes was the increasing complexity of Medical Affairs’ role in communicating its science and how the environment it operates in is rapidly evolving.

Misinformation in the age of patient trust transference: How do we make AI health summaries safer?

Misinformation in the age of patient trust transference: How do we make AI health summaries safer?

AI summaries are now the first (and often, only) port of call for many patient queries. Elizabeth Mercer, Director, Client Services, examines how the healthcare industry must work more closely with Patient Advocacy Groups to embed lived experience into both search and AI‑driven content.

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

One size does not fit all - insights for meaningful DOL partnerships to counter global misinformation

In this podcast episode, Langland and Novartis Global Health explore the role of Medical Affairs in tackling global misinformation, and what it takes to build value-driven partnerships with Digital Opinion Leaders.

Effective communications are the lifeblood of clinical research

Effective communications are the lifeblood of clinical research

Clinical trials can be thought of as living, breathing systems – intricate networks of patients, caregivers, investigators, site staff and sponsors working towards a shared ambition: advancing medical research. And like any complex organism, a trial relies on something vital coursing through it: its lifeblood.

The afterlife of earned media

The afterlife of earned media

For years, Public Relations has shaped what people read, believe and repeat. Now it’s doing the same thing for machines. Siobhan Dooley, Senior Account Director in Public Relations, examines what this shift means for the future of PR.

What JPM26 really told us about healthcare communications

What JPM26 really told us about healthcare communications

Social listening across X, Reddit, Facebook and major online publications reveals the trends that will shape the year ahead - beyond Wall Street.