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How can brands speak their audience’s language? By creating a campaign together
Thought Leadership
Feb 2, 2023

How can brands speak their audience’s language? By creating a campaign together

As the ad industry pushes for greater diversity, equity and inclusion, how do we ensure campaigns are meaningful for the right audiences rather than simply paying lip service? Stuart Collins, Copy Supervisor at Langland, shares his take.
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Switching the perspective in clinical trial communications
Thought Leadership
Jan 11, 2023

Switching the perspective in clinical trial communications

Diane Ross, Head of Scientific Strategy at Langland, shares her advice to move away from traditional clinical trial investigator meetings and zero in on the patient voice.
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Who needs to be trusted anyway?
Thought Leadership
Oct 17, 2022

Who needs to be trusted anyway?

Associate Planning Director, Luke Cripps, explores trust in the pharma industry - why it's important, where it currently lies, and what it means for public opinion of the industry.
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Leadership Lessons with… Jake Davis, Managing Partner, Langland
In the Press
Sep 20, 2022

Leadership Lessons with… Jake Davis, Managing Partner, Langland

Managing Partner, Jake Davis, shares his insights with Hanson Search in a Q&A covering virtual leadership, mental health, diversity and inclusion in the workplace.
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Inclusive by design
Thought Leadership
Sep 6, 2022

Inclusive by design

Full digital inclusion is non-negotiable if we want true health equity. But how can we ensure inclusivity? Stuart Collins, Copy Supervisor at Langland, examines how to improve digital healthcare products for those that need it the most.
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Can’t wait, won’t wait: how out-of-pocket health is changing consumer behaviour
Thought Leadership
Jul 19, 2022

Can’t wait, won’t wait: how out-of-pocket health is changing consumer behaviour

Siân Dodwell, Chief Strategy Officer, discusses changing consumer behaviour as out-of-pocket - or self pay - as a percentage of overall health expenditure continues to grow in the UK.
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