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Thought Leadership
Oct 6, 2023
The AI Roadmap – charting our future in healthcare communications
Elizabeth Mercer, Associate Director, Public Relations & Engagement, contributed to a position paper for the Healthcare Communications Association (HCA) outlining key principles that should guide AI adoption.

Thought Leadership
May 31, 2023
Listening to patients when they have something to say, not just when we want an answer
What makes one person's clinical trial experience better than another's? Strategy Director, Harry Yeates, discusses how capturing feedback from participants while they are in the study could improve communications, site training, and protocol design.