Media Centre

Over 500 Medical Affairs professionals from around the world arrived in Zurich, Switzerland, for the annual Medical Affairs Professional Society (MAPS) EMEA meeting on 17–19 May 2026. One of the strongest recurring themes was the increasing complexity of Medical Affairs’ role in communicating its science and how the environment it operates in is rapidly evolving.

AI summaries are now the first (and often, only) port of call for many patient queries. Elizabeth Mercer, Director, Client Services, examines how the healthcare industry must work more closely with Patient Advocacy Groups to embed lived experience into both search and AI‑driven content.

Langland has appointed Victoria Kent, PhD, as Managing Partner, Medical Strategy & Education, with responsibility for all medical capabilities across the business.

In this podcast episode, Langland and Novartis Global Health explore the role of Medical Affairs in tackling global misinformation, and what it takes to build value-driven partnerships with Digital Opinion Leaders. 

Langland appoints Andrew Morley as its new Executive Creative Director (ECD) - a creative force who has spent more than a decade shaping the agency’s standout work.

Clinical trials can be thought of as living, breathing systems – intricate networks of patients, caregivers, investigators, site staff and sponsors working towards a shared ambition: advancing medical research. And like any complex organism, a trial relies on something vital coursing through it: its lifeblood.