Thought leadership

At Langland, we don’t just appreciate individuality – we encourage it. Our work is the creation of many unique perspectives, coming together to create something greater than the sum of its parts.

Don’t take our word for it – take a look at the ideas, perspectives and expert thought leadership of the many minds of Langland.

As the information landscape changes, so must Medical Affairs

May 26, 2026

As the information landscape changes, so must Medical Affairs

Over 500 Medical Affairs professionals from around the world arrived in Zurich, Switzerland, for the annual Medical Affairs Professional Society (MAPS) EMEA meeting on 17–19 May 2026. One of the strongest recurring themes was the increasing complexity of Medical Affairs’ role in communicating its science and how the environment it operates in is rapidly evolving.

The AI Roadmap – charting our future in healthcare communications

The AI Roadmap – charting our future in healthcare communications

Elizabeth Mercer, Associate Director, Public Relations & Engagement, contributed to a position paper for the Healthcare Communications Association (HCA) outlining key principles that should guide AI adoption.

Listening to patients when they have something to say, not just when we want an answer

Listening to patients when they have something to say, not just when we want an answer

What makes one person's clinical trial experience better than another's? Strategy Director, Harry Yeates, discusses how capturing feedback from participants while they are in the study could improve communications, site training, and protocol design.

Hey Pharma, who can we trust on social media?

Hey Pharma, who can we trust on social media?

44% of people reportedly consult YouTube before their doctor when seeking treatment for a health condition. Can the information they access be trusted? Emma Robertson, Associate Planning Director, Social Media shares her take.

Meet the fatal fungi that didn’t feature on The Last Of Us

Meet the fatal fungi that didn’t feature on The Last Of Us

Emily Hughes, Medical Copywriter at Langland, shines a light on the potential dangers of fungal infections, the importance of effective treatments, and the need for robust antifungal stewardship in the UK.

How can brands speak their audience’s language? By creating a campaign together

How can brands speak their audience’s language? By creating a campaign together

As the ad industry pushes for greater diversity, equity and inclusion, how do we ensure campaigns are meaningful for the right audiences rather than simply paying lip service? Stuart Collins, Copy Supervisor at Langland, shares his take.

Switching the perspective in clinical trial communications

Switching the perspective in clinical trial communications

Diane Ross, Head of Scientific Strategy at Langland, shares her advice to move away from traditional clinical trial investigator meetings and zero in on the patient voice.